In the United Kingdom and the deal that will see American casino operator Caesars Entertainment Incorporated purchase local land-based and online sportsbetting giant William Hill is reportedly set to close ‘imminently.’
According to a Tuesday report from the Las Vegas Review-Journal newspaper, this is the opinion of David Katz from financial services firm Jefferies after the High Court of Justice sanctioned the acquisition yesterday following a legal challenge from a number of William Hill shareholders.
Comprehensive cop:
The newspaper reported that Las Vegas-headquartered Caesars Entertainment Incorporated agreed the £3.7 billion ($5.1 billion) takeover of William Hill in September and was hoping to have completed the arrangement by the end of last month. This amalgamation was purportedly due to give the American buyer control over some 1,400 land-based betting shops that are spread across the United Kingdom as well as the online sportsbetting domains at WilliamHill.com and MrGreen.com.
Shareholder snag:
However, this timeline was reportedly later scuppered after
Tom Reeg (pictured) serves as the Chief Executive Officer for Caesars Entertainment Incorporated and he reportedly told the newspaper that his company does not intend to utilize its own branding for any William Hill sportsbooks run at outside properties. The boss reportedly disclosed that his enterprise is additionally planning to offload all of the sportsbetting firm’s non-American interests after the transaction closes.
Confident consequences:
For his part and Katz reportedly also told the Las Vegas Review-Journal that the acquisition of William Hill is destined to be a ‘strong positive’ for Caesars Entertainment Incorporated both financially and strategically by allowing it ‘to complete a comprehensive integrated strategy for land-based and digital gaming’ in the United States.
Katz reportedly told the newspaper…
“Our view has been that the pace of progress is largely driven by ownership and control of the enterprise, rather than using business-to-business providers ongoing. In our view, controlling new market entry, product innovation and the economics thereof are key differentiators over time.”